About Us

Founded by Regi Phenom, who began his fashion career in Chicago by creating bespoke collections for NBA superstars before relocating to Los Angeles. PHNM epitomizes the essence of artisanal value through its bold creativity and superior craftsmanship, blending couture refinement with a contemporary sensibility. PHNM is distinguished by its meticulous attention to detail and unique take on modern classics. Each collection showcases bespoke aesthetics and sleek styling with a rich use of colors, textures, and prints, all crafted by skilled local artisans in Los Angeles. This commitment to artisanal craftsmanship underscores the brand’s dedication to quality and uniqueness, adhering to traditional methods over mass production.